![[INSPIRATION] PEOPLE – Vera Neumann (1907 – 1993)](https://angelaheathart.com/wp-content/uploads/2023/01/image_vera-neumann-1.jpeg?w=143&h=197&crop=1)
The Lady Behind the Ladybug
Vera Neumann (1907-1993) was an American-born artist who started a design company from her kitchen table in 1947. She is best known for her extensive, prolific designs for home décor, fine art and industrial products. Her designs are full of rich, vibrant colors and expressive symbols. Her logo is recognized all over the world for its simply “Vera” title next to the distinctive, colorful ladybug.
Impact of Her Work
Vera’s designs have translated well over the years into wearables such as scarves, jackets and jewelry. You can also find her designs on bedding, tableware, glassware, ceramics and virtually any household item imaginable. Vera believed that people should surround themselves with art.
Most Famous Works
Vera was by far the most successful entrepreneur of her time. Her company the Vera Company (http://www.theveracompany.com), owns the entire collection of Vera’s designs and sells licensed items in high end stores like Bloomingdales, Nordstrom’s and Lord and Taylor.
What Inspires Me About Vera Neumann
I fell in love with Vera Neumann in the early ’80’s before I even knew what design was. Before I even knew my own design sensibility. As a young girl I collected images of flowers.
The vibrant colors and warm fuzzies from the subject matter dictated my love of the florals and nature in general. To me, Vera’s surface designs exhibited the life and energy that I always enjoyed when viewing florals.
On the business side, I’m inspired by the fact Vera copyrighted her designs in the Library of Congress. To date of this writing, the company has over 8,000 designs copyrighted in the Library of Congress.
-Angela
angelaheathart.com 